Campaigning for Strasbourg

About

CamforS is a scientific collaboration network of scientists at 12 European universities that aims at studying digital campaign strategies. Building upon a broad expertise in political communication research, CamforS focuses on how traditional and new political actors use social media (with a special focus on Facebook) to inform, interact with, and mobilize voters, as well as which target audiences they address during the European Election Campaign 2019.

About CamforS

News

  • CamforS-Book

    OUT NOW: Our new book entitled „Campaigning on Facebook in the 2019 European Parliament Election. Informing, Interacting with, and Mobilising Voters“ has been published.

    Haßler, J., Magin, M., Russmann, U. & Fenoll, V. (Hrsg.). (2021). Campaigning on Facebook in the 2019 European Parliament Election. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8

    https://link.springer.com/book/10.1007/978-3-030-73851-8

    This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties’ Facebookcampaigning, the spread of populism and the use of Facebook ads by the parties.The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform’s mobilisation and particularly interactive affordances.

    “This remarkable book is the outcome of an international collaborative endeavour. It clearly shows that social networks have finally become an integral part of European election campaigns. With its careful methodological design, the study impressively demonstrates the particular value of cross-border comparisons and the need for research to take the national context into account.”

    Christina Holtz-Bacha, Friedrich-Alexander University Erlangen-Nürnberg, Germany

    “A timely and stimulating book covering recent European Parliament elections in twelve nations. The common methodological background produces sound and comparable results, and its comprehensive language and broad scope of cases make this book a perfect fit for researchers, policymakers and citizens attentive to social media’s role in elections.”

    Karolina Koc-Michalska, Audencia Business School, France

  • Denver 2021

    ICA Annual Conference 27-31st May 2021

    The CamforS network is represented with two presentations at the 71st (Virtual) Annual Conference of the International Communication Association (ICA) taking place from 27-31 May 2021. The first presentation is held in the panel “Why Are You So Dirty? New Insights in Negative Campaigning” of the Political Communication Division by Simon Kruschinski and Pawel Baranowski. They present results on how European parties’ engage in negative campaigning and how this is influenced by parties’ ideology and their status as governing versus opposition party at the national level. In the second presentation in the panel “Politics and Social Media: Engagement, Exploitation, and Entertainment” of the Communication & Technology Division, Simon Kruschinski presents results on the extent to which user engagement may contribute to processes of polarization and fragmentation by showing that polarizing topics and styles result in more reactions, comments, and shares. In the presentation it is also explored how users’ receptivity to content-related factors is shaped by country context.

  • Zurich 2021

    DACH 21 conference in Zurich on April 8, 2021

    Katharina Schlosser presented recent results from CamforS on the personalization of campaign communication during the EP election campaign 2019 at the (virtual) DACH 21 conference in Zurich on April 8, 2021.

    As part of a cross-national quantitative content analysis of Facebook posts in the context of the 2019 European elections, we asked the question how the campaign strategies of European and national parties differ in 12 European countries. In this context, we compared information and mobilization elements. Our results show that the overall strategy of all parties was to disseminate information, mobilization calls were used less. A closer look shows that the European parties communicated more align with the concept of “Spitzenkandidaten“ by publishing more information about frontrunners and calls to watch the TV-debates of the “Spitzenkandidaten“. In contrast, the national parties continued to focus on their own election campaigns, more independent of the party’s “Spitzenkandidaten“. All in all, it is apparent that not the entire political family, which includes the European party but also the national parties, seems to be behind the concept of “Spitzenkandidaten“. Since in the end none of the previously nominated “Spitzenkandidaten” was appointed EU Commission President, shows the lesser relevance of the concept as well.

  • Bucharest 2021

    26 -27th March 2021

    Anna-Katharina Wurst presented a study of the CamforS team on parties‘ Facebook campaign strategies during the 2019 European Parliament election campaign at ECREA’s Political Communication Section Interim Conference 26 -27 March 2021 in Bucharest, Romania (virtual). The study analyzes the extent to which populist and non-populist parties as well as right-wing, left-wing and center parties used the campaign elements of information and mobilization in their Facebook posts. Results show that right-wing and populist parties used more calls for (offline) mobilization and focused more on their own party and representatives than the other parties. Non-populist and center parties tended to integrate information about the EU election in general in their Facebook communication, but without focusing on the European „Spitzenkandidaten“ concept, which indicates that the European idea was supported by the center parties, while the concept of lead candidates was not.

  • Mainz 2020

    Annual conference of the ‚Communication and Politics‘ division of the German Communication Association 2020

    Jörg Haßler, Katharina Schlosser and Anna-Katharina Wurst of the bidt junior research group DigiDeMo were represented at the joint Annual Conference 2020 of the „Communication and Politics“ division of DGPuK (Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft), the „Politics and Communication“ working group of the German Political Science Association (GPSA) and the „Political Communication“ section of the Swiss Association of Communication an Media Research (SACM) in Mainz. In a poster presentation, Katharina Schlosser – representing DigiDeMo, Melanie Magin and Simon Kruschinski – presented the first results of the analysis of AfD mobilization strategies on Facebook in the campaign for the 2019 European elections, which were then discussed together on the poster.

  • Valencia 2019

    26th September 2020

    Melanie Magin, Márton Bene, Vicente Fenoll, Darren Lilleker, Andrea Ceron and Jörg Haßler presented the first findings of CamforS at the conference „European Elections 2019: Populism and Euroscepticism“ in Valencia from 20 to 22 November.

     

  • Trondheim 2019

    12-13th December 2019

    On behalf of the whole project team, Melanie Magin presented CamforS as a project and some first findings at the interdisciplinary workshop „The Production of Participation in the Digital World” in Trondheim from 12 to 13 December 2019. Her presentation was entitled “How political parties tried to produce participation in the European Election Campaign 2019. A comparative content analysis of parties’ Facebook campaigns in 12 countries”.

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news

Team

Dr. Jörg Haßler

LMU Munich

Assoc. Prof. Melanie Magin

Norwegian University of Science and Technology (NTNU)

Prof. Dr. Uta Russmann

FHWien der WKW

Vicente Fenoll, PhD

University of Valencia

Prof. Dr. Delia Balaban

Babeş-Bolyai University

Pawel Baranowski, PhD

WROC University of Wroclaw

Dr. Márton Bene

Hungarian Academy of Science

Assoc. Prof. Andrea Ceron

Università degli Studi di Milano

Xénia Farkas, M.A.

Hungarian Academy of Sciences

Dr. Dan Jackson

Bournemouth University

Simon Kruschinski, M.A.

Johannes Gutenberg Universität Mainz

Prof. Dr. Anders Olof Larsson

Kristiania University College

Prof. Dr. Darren Lilleker

Bournemouth University

Dr. Peter Maurer

Universität Trier

Dr. Meda Mucundorfeanu

Babeş-Bolyai University

Katharina Schlosser, M.A.

LMU Munich

Dr. Mihnea Stoica

Babeş-Bolyai University

Dr. Anastasia Veneti

Bournemouth University

Anna-Katharina Wurst, M.A.

LMU Munich
Team

Publications

Edited volume

  • Haßler, J., Magin, M., Rußmann, U., & Fenoll, V. (Eds.) (forthcoming).  Campaigning on Facebook in the 2019 European Parliament Elections. Informing, Interacting with, and Mobilising Voters. London: Palgrave Macmillan.


Paper

  • Bene, M., Magin, M., Jackson, D., Lilleker, D., Balaban, D. Baranowski, P., Haßler, J., Kruschinski, S., & Russmann, U. (accepted). The Polyphonic Sounds of Europe: Users’ engagement with parties’ European-focused Facebook posts. Politics and Governance, 10(1).


Book chapter

  • Balaban, D. C., Stoica, M. S. & Mucundorfeanu, M. (2021). Romania: Internal Affairs Set the Agenda of the 2019 EP Election Campaign. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 187–200). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_12

  • Baranowski, P. (2021). It Is Only a Drill: The 2019 EP Election Campaign on Facebook in Poland as a Testing Ground Before the Autumn Parliamentary Elections. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 169–185). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_11

  • Bene, M., Farkas, X. & Burai, K. (2021). Same Strategy, but Different Content. Hungarian Parties’ Facebook Campaign During the 2019 EP Election. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 119–134). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_8

  • Bene, M. & Kruschinski, S. (2021). Political Advertising on Facebook. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 283–299). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_18

  • Ceron, A., Bordignon, M. & Pagano, G. (2021). The 2019 EP Election in Italy: A ‘Titanic’ Victory for Salvini’s League. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 151–168). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_10

  • Fenoll, V. (2021). Spain and Facebook in the 2019 EP Election Campaign. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 201–215). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_13

  • Fenoll, V., Haßler, J., Magin, M. & Russmann, U. (2021). Campaigning for Strasbourg on Facebook: Introduction to a 12-country comparison on parties‘ Facebook campaigns in the 2019 European parliament election. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 3–21). Palgrave Macmillan.

  • Haßler, J., Wurst, A.-K. & Schlosser, K. (2021). Analysing European parliament election campaigns across 12 countries: A computer-enhanced content analysis approach. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 41–52). Palgrave Macmillan.

  • Larsson, A. O. (2021). Sceptical Sweden: Right-Wingers Dominate, Traditional Campaigning Permeates During the 2019 EP Election. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 217–231). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_14

  • Lilleker, D. G. & Balaban, D. C. (2021). Populism on Facebook. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 267–282). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_17

  • Lilleker, D. G., Jackson, D. & Veneti, A. (2021). The UK: The Post-Brexit, Ghost Election. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 233–248). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_15

  • Magin, M. & Hopmann, D. N. (2021). A Day Off During the 2019 Folketing Election Campaign: Political Parties’ Use of Facebook in the EP Election in Denmark. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 69–85). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_5

  • Magin, M., Russmann, U., Fenoll, V. & Haßler, J. (2021). Information greater than mobilisation greater than interaction: Contours of a Pan-European style of social media campaigning. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 303–331). Palgrave Macmillan.

  • Magin, M. & Vigen, M. G. (2021). When Nothing Happened but Much Changed: How Political Parties in Ireland Used Facebook in the 2019 EP Election Campaign. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 135–150). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_9

  • Maurer, P. & Béllanger, S. (2021). France: Parties’ Communication Strategies After the 2017 Earthquake. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 87–102). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_6

  • Russmann, U. (2021). With Greetings from Ibiza: The 2019 EP Election in Austria. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 55–68). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8_4

  • Russmann, U., Haßler, J., Fenoll, V. & Magin, M. (2021). Social media as a campaigning tool in elections: Theoretical considerations and state of research. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 23–39). Palgrave Macmillan.

  • Schlosser, K., Wurst, A.-K., Haßler, J. & Kruschinski, S. (2021). European issues, but national campaigning of German parties. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 103–117). Palgrave Macmillan.

  • Wurst, A.-K., Schlosser, K. & Haßler, J. (2021). European party groups: Transnational continuation or complement of European national parties? In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Hrsg.), Campaigning on Facebook in the 2019 European Parliament Election (S. 251–265). Palgrave Macmillan.

  • Haßler, J., Magin, M., Rußmann, U., Baranowski, P., Bene, M., Schlosser, K., Wurst, A.-K., Fenoll, V., Kruschinski, S., & Maurer, P. (2020). Reaching out to the Europeans. Political parties’ Facebook strategies of issue ownership and the second-order character of European Election campaigns. In C. Holtz-Bacha (Hrsg.),  Europawahlkampf 2019: Zur Rolle der Medien (pp. 87-113). Wiesbaden: Springer VS. https://doi.org/10.1007/978-3-658-31472-9_3

publications

Presentations

  • Maurer, P., Magin, M., Bene, M., Kruschinski, S., Haßler, J., Schlosser, K., & Wurst, A.-K. (accepted). Engaging users through information or critique? “Likes” and “shares” for parties on Facebook during the 2019 European Election campaign. 3rd Weizenbaum Conference “Democracy in Flux. Order, Dynamics, and Voices in Digital Public Spheres. Berlin, June 2021.

  • Kruschinski, S., Haßler, J., Bene, M., Ceron, A., Fenoll, V., Larsson, A. O., Magin, M., Schlosser, K., & Wurst, A.-K. (2021). Keep them engaged! A 12-country investigation of content features provoking user engagement on parties’ Facebook posts in the 2019 European Elections. Annual Conference of the International Communication Association (ICA), Denver, CO, 27-31 May 2021 (virtual).

  • Kruschinski, S., Baranowski, P., Rußmann, U., Haßler, J., Magin, M., Bene, M., Ceron, A., Lilleker, D., & Jackson, D. (2021). Patterns of negative campaigning during the 2019 European Election: Political parties’ Facebook posts and users’ sharing behavior across twelve Countries. Annual Conference of the International Communication Association (ICA), Denver, CO, 27-31 May 2021 (virtual).

  • Wurst, A.-K., Schlosser, K., Haßler, J., Kruschinski, S., Rußmann, U., Magin, M., & Fenoll, V. (accepted). “I have a clear mandate from my political family”. A cross-national quantitative content analysis of Facebook posts of European and national parties in the 2019 European election campaigns. Three-Country Conference on Communication Science “#Communication #(R)evolution. Changing Communication in a Digital Society”. Zurich, 7-9 April 2021 (virtual).

  • Haßler, J., Wurst, A.-K., Schlosser, K., Magin, M., Bene, M., Rußmann, U., & Fenoll, V. (accepted). The same tool for different tasks? Facebook campaign strategies during the 2019 European Parliament election campaign. ECREA Political Communication Conference 2021 “Communicating crisis: Political communication in the age of uncertainty”, Bucharest, 26-27 March 2021.

  • Magin, M., Bene, M., Haßler, J., Lilleker, D., Kruschinski, S., Baranowski, P., Russmann, U., Farkas, X., Jackson, D., & Fenoll, V. (accepted). Populism in context. A cross-country investigation of the Facebook usage of populist appeals during the 2019 EP elections. ECREA Political Communication Conference 2021 “Communicating crisis: Political communication in the age of uncertainty”, Bucharest, 26-27 March 2021.

  • Schlosser, K., Wurst, A.-K., & Haßler, J. (2021). Europäische Identifikationsfiguren? Die Personalisierung der Wahlkampfkommunikation zur Europawahl 2019. Annual conference of the political communication section of the DGPuK. Berlin 12 February 2021 (virtual).

  • Russmann, U., Magin, M., Haßler, J., Baranowski, P., Bene, M., Ceron, A., Farkas, X., Fenoll, V., Jackson, D., Kruschinski, S., Larsson, A. O., Lilleker, D., Maurer, P., Schlosser, K., Veneti, A., & Wurst, A.-K. (accepted). “Populists” communication on Facebook during the 2019 EP Elections. Protagoras symposium “Europe facing populists in power: communication strategies and practices”, Brussels, 14-15 January 2021 (virtual).

  • Russmann, U., Baranowski, P., Kruschinski, S., Ceron, A., Jackson, D., Lilleker, D., Magin, M., & Márton, B. (2020). European Patterns of Negative Campaigning? Going Negative in the 2019 European Election Campaign. 14th ECPR General Conference, Innsbruck, 26-28 August 2020 (virtual).

  • Haßler, J., Schlosser, K., Wurst, A.-K., Magin, M., & Kruschinski, S. (2020). Facebook als alternative Öffentlichkeit für Deutschland. Wie die AfD Facebook im Europawahlkampf nutzte. [Facebook as an alternative public sphere for Germany? How the Alternative for Germany (AfD) used Facebook in the European Election Campaign]. Annual Conference of the Communication and Policy Section and the Computer Mediated Communciation Section of the German Communication Association (DGPuK), and the Political Communication Section of the Swiss Association of Communication and Media Science (SGKM) “Desinformation, Populismus, “Lügenpresse” – Vertrauen und Glaubwürdigkeit in der politischen Kommunikation” [“Disinformation, populism, ‘lying press’ – trust and trustworthiness in political communication”], Mainz, 5-7 February 2020.

  • Kruschinski, S., Bene, M., Haßler, J., Baranowski, P., Ceron, A., Fenoll, V., Jackson, D., Larsson, A. O., Lilleker, D., Magin, M., Maurer, P., Rußmann, U., Schlosser, K., Veneti, A., & Wurst, A.-K. (2020). Really a European Populist Zeitgeist? How populists used Facebook posts and ads for campaigning across 11 countries in the European Election Campaign 2019. Workshop on the European Elections 2019, Amsterdam, 30 January 2020.

  • Magin, M., Baranowski, P., Bene, M., Ceron, A., Fenoll, V., Haßler, J., Jackson, D., Kruschinski, S., Larsson, A. O., Lilleker, D., Maurer, P., Rußmann, U., Schlosser, K., Veneti, A., & Wurst, A.-K. (2019). How political parties tried to produce participation in the European Election Campaign 2019 – a comparative content analysis of parties’ Facebook campaigns in 11 countries. Workshop on The Production of Participation in the Digital World, Trondheim, 12-13 December 2019.

  • Haßler, J., Baranowski, P., Bene, M., Ceron, A., Fenoll, V., Jackson, D., Kruschinski, S., Larsson,
    A. O., Lilleker, D., Magin, M., Maurer, P., Rußmann, U., & Schlosser, K. (2019). Campaigning for Strasbourg (CamforS) – a Cross-National Comparison of Campaign Mobilization in Social Media. Congress on European Elections 2019: Populism & Euroscepticism, Valencia, 20-22 November 2019.

  • Magin, M. (2019). The European Election 2019 in Austria. On the influence of situational factors
    on the election outcome. Congress on European Elections 2019: Populism & Euroscepticism, Valencia, 20-22 November 2019.


Panel

  • Haßler, J. (accepted). Campaigning for Strasbourg. A cross-national comparison of political parties’ Facebook campaigns in the 2019 European Elections. 8th European Communication Conference “Communication and trust: building safe, sustainable and promising futures”, Braga, 6-9 September 2021.
  • Baranowski, P., Kruschinski, S., & Rußmann, U. (accepted). Putting lipstick on a pig? Going negative in the 2019 European Election Campaign.

  • Lilleker, D., Maurer, P., & Balaban, D. (accepted). Populist election campaigning: assessing the spread and impact across 12 EU nations.

  • Veneti, A., Farkas, X., Jackson, D., & Bene, M. (accepted). Visual elements of the 2019 EP campaign on party Facebook: a twelve-country comparative analysis.

  • Wurst, A.-K., Haßler, J., Schlosser, K. & Magin, M. (accepted). What parties and users care about. Issue ownership and shareworthiness in the EP Campaign 2019.

  • Bene, M., Ceron, A., Fenoll, V., & Larsson, A. O. (accepted). Shared patterns: A cross-country investigation of user engagement with parties on Facebook.

presentations