Digital Election Campaigning Worldwide

About

DigiWorld is a scientific collaboration network that builts upon the work of DigiDeMo and CamforS and aims at international comparisons of election campaign strategies in digital communication channels. The long-term goals of DigiWorld include building a continuous research network dealing with digital campaigning, user engagement, and factors influencing it. Building upon the experiences of CamforS, the project further develops innovative tools for analyzing digital campaigns.

About DigiWorld

News

  • Annual Conference of the ICA in Paris

    72nd annual ICA Conference, Paris 26-31.05.2022

    Several members of the DigiWorld Team presented their work at this year’s annual conference of the ICA in Paris, from May 26th to May 31st.
    It was a great opportunity to meet, have a discussion and/or get to know each other. We are grateful for the wonderful cooperation with all project partners.
    A big thank you to all partners who were present, but also to all who could not be there.

  • Call ECREA-Preconference 2022

    CfP ECREA 2022 Pre-conference: “Digital Election Campaigning Worldwide” 

    Call for Papers (deadline for submission: 1 May 2022)

    Wednesday, 19 October 2022

    Aarhus (Denmark)

     

    The ECREA pre-conference is organized by DigiWorld (https://digidemo.ifkw.lmu.de/digiworld/), a scientific collaboration network of scholars that aims at international comparisons of election campaign strategies in digital communication channels, which currently is bringing together researchers from 17 countries. The long-term goals of DigiWorld include building a continuous research network dealing with digital campaigning, user engagement, and factors influencing it. The pre-conference, however, is open to researchers both from and beyond the DigiWorld network.

    The health of digital democracy has become under attack from political actors who actively use social media to spread disinformation and hate speech. To what extent are these (digital) propaganda techniques used in democracies during election times? How do they affect democratic processes and participation? We want to answer these questions by revealing and comparing the online communication of parties and politicians across the political spectrum on social media during national elections in various democracies. 

    To discuss the use of communication strategies of party and candidate accounts on social media platforms during national elections, we are particularly interested in bringing together scholars who explore the use of such platforms in the local and international arena from both the global north and the global south. It especially welcomes contributions that explore this phenomenon from a comparative perspective between social and cultural groups.

    The pre-conference welcomes contributions on, but is not limited to:

    • Digital propaganda, campaigning, and democracy
    • Social media and disinformation in election campaigns
    • Elections and online hate speech
    • Methodological issues in research of elections and social network sites
    • Ethical dilemmas in research of elections and social network sites
    • Comparative approaches for studying digital propaganda, campaigning, and online hate speech

     Abstracts of 300 words excluding references must be sent to Yossi David (ydavid@uni-mainz.de) and Uta Russmann (uta.russmann@uibk.ac.at) no later than May 1st, 2022.

    The pre-conference will take place in person in Aarhus (Denmark) on October 19th, 9 to 15 (CEST).

    Timeline:

    Deadline for submission of abstracts: May 1st, 2022

    Notification of acceptance: June 1st, 2022

    Deadline for registrations: September 1st, 2022

    Pre-conference: October 19th, 2022, 9-15 (CEST)

     

  • The 2020 New Zealand election campaign

    #NZvotes – live Blog and podcast on the election

    Over the last four weeks of the 2020 New Zealand general election campaign, the New Zealand subteam of the DigiWorld project („New Zealand Social Media Study (NZSMS)”), led by Dr Mona Krewel and Professor Jack Vowles, has live coded the Facebook campaigns of the parties and candidates in the New Zealand election and published their preliminary results in weekly blog posts and a podcast to inform New Zealand’s voters about what has been going on the social media campaigns of the parties and the candidates. Their blogposts among many other aspects of the campaign covered the political issues thematized in the New Zealand election, the use of dirty campaign techniques such as negative campaigning, fake news and half-truth by the parties and candidates, their use of populist language, voter mobilization attempts by the parties, the informational value of the campaigns for voters, and many other topics.

    See links to their blog posts and the podcast below.

    #nzvotes: The dynamics of campaign communication on Facebook

    Negative campaigning, fake news, and half-truths among the minor parties. And the question: is Advance New Zealand really ‘populist’?

    New Zealanders deserve a positive election,“ said PM Jacinda Ardern. But are they getting it?

    From dirty dairying to dirty campaigning? The duel between Jacinda Ardern and Judith Collins on Facebook

    Podcast: “New Zealand election 2020: Key Social Media Trends

     

  • See all news articles

    You can find all news articles on this site.

news

Team

Dr. Jörg Haßler

LMU Munich

Prof. Dr. Melanie Magin

Norwegian University of Science and Technology (NTNU)

Prof. Dr. Uta Russmann

University of Innsbruck

Vicente Fenoll, PhD

University of Valencia

Henry Ayala

Pontifica Universidad Católica del Perú (PUCP)

Prof. Dr. Delia Balaban

Babeş-Bolyai University

Pawel Baranowski, PhD

WROC University of Wroclaw

Dr. Márton Bene

Hungarian Academy of Science

Assoc. Prof. Dr. Linda Bos

Amsterdam School of Communication Research

Dr. Shelley Boulianne

MACEWAN UNIVERSITY

Assoc. Prof. Dr. Andrea Ceron

Università degli Studi di Milano

Prof. Dr. Yossi David

JOHANNES GUTENBERG UNIVERSITÄT MAINZ

Xénia Farkas, M.A.

Hungarian Academy of Sciences

Dren Gërguri, PhD

University of Prishtina „Hasan Prishtina“

Isabella Gonçalves, M.A.

Johannes Gutenberg University Mainz

Tamara Grechanaya, M.A.

University of Milan

Dr. Dan Jackson

Bournemouth University

Jānis Juzefovičs, Ph.D.

Rīga Stradiņš University

Dr. Mona Krewel

Victoria University of Wellington

Simon Kruschinski, M.A.

Johannes Gutenberg Universität Mainz

Prof. Dr. Anders Olof Larsson

Kristiania University College

Prof. Dr. Darren Lilleker

Bournemouth University

Alena Macková, Ph.D.

Masaryk University

Dr. Meda Mucundorfeanu

Babeş-Bolyai University

Mgr. Martina Novotná

Masaryk University

Dr. Pamela Romero-Lizama

Catholic University of the North (Antofagasta, Chile)

Prof. Dr. sc. soc. Anda Rožukalne

Rīga Stradiņš University

Katharina Schlosser, M.A.

LMU Munich

Prof. Dr. Eli Skogerbø

University of Oslo

Dr. Mihnea Stoica

BABEŞ-BOLYAI UNIVERSITY

Dr. Raquel Tarullo

Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET)
Hedvig Tønnesen. Photo: Geir Mogen

Hedvig Tønnesen, M.A.

NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY (NTNU)

Dr. Anastasia Veneti

Bournemouth University

Prof. Dr. Jack Vowels

Victoria University of Wellington

Anna-Katharina Wurst, M.A.

LMU Munich
team

Publications

Coming soon

publications

Presentations

  • Magin, M., Larsson, A. O., Tønnesen, H. & Skogerbø, E. (2022, November 10). Who’s afraid of populism? The use of populist communication by parties and politicians on Facebook and Instagram during the Norwegian election campaign 2021 [Accepted Conference Presentation]Symposium “Democracy and Digital Disintegration: Actors, Platforms, Citizens”, Stockholm, Sweden.

  • Larsson, A. O., Tønnesen, H., Magin, M. & Skogerbø, E. (2022, October 19). Prioritizing platforms – detailing party engagement efforts during the 2021 Norwegian elections [Accepted Conference Presentation]. ECREA 2022 Preconference on “Digital Election Campaigning Worldwide”, Aarhus, Denmark.

  • Larsson, A. O., Tønnesen, H., Magin, M. & Skogerbø, E. (2022, October 13-14). Parties, platforms and prioritizations – party use of social media during the 2021 Norwegian elections [Accepted Conference Presentation]. Norwegian Media Researcher Conference, Stavanger, Norway.

  • Magin, M., Tønnesen, H., Larsson, A. O. & Skogerbø, E. (2022, October 13-14). Norske partiers og partilederes sakseierskap på Facebook og Instagram i stortingsvalgkampen 2021. [Norwegian parties’ and party leaders’ issue ownership on Facebook and Instagram in the 2021 Norwegian parliamentary election campaign] [Accepted Conference Presentation]. Norwegian Media Researcher Conference, Stavanger, Norway.

  • Tønnesen, H., Bene, M., Haßler, J., Larsson, A.O., Magin, M., Skogerbø, E. & Krewel, M. (2022, September 21-21). Between anger and love: Comparing citizen engagement with party posts during election campaigns across four countries [Accepted Conference Presentation]. 8th International Journal of Press/Politics Conference, Loughborough, England.

  • Boulianne, S., & Larsson, A.O. (2022, May 8-11). Digital Campaigning in the 2019 and 2021 Canadian federal elections. Digital Campaigning in Dissonant Public Spheres, Villa Collina, Italy.

presentations

Panel

  • Magin, M. & Bene, M. (2022, October 19-22). They have an issue. How political issues shape social media campaigns in national election campaigns across Europe [Acecepted Conference Panel]. ECREA’s 9th European Communication Conference “Rethink Impact”, Aarhus, Denmark.
  • Haßler, J., Wurst, A., Schlosser, K. & Kruschinski, S. (accepted). A consistent picture? Issue-based campaigning on Facebook in Germany.

  • Bene, M. (accepted). Issues in motion. The campaign dynamics of political actors’ topical agenda.

  • Godole, J. & Gërguri, D. (accepted). Campaigning on Facebook: A comparative study of prevailing topics in the election campaigns in Albania and Kosovo.

  • Stoica, M. S. & Balaban, D. (accepted). Is ”corruption” a relevant topic for campaigning on Facebook? Evidence from Romania and the Republic of Moldova parliamentary elections.

  • Magin, M., Tønnesen, H., Larsson, A. O. & Skogerbø, E. (accepted). Issue ownership in the 2021 Norwegian election: parties and candidates on Facebook and Instagram.

panels

Media

Media

Talks

  • Krewel, M. (2020). “#nzvotes: The dynamics of campaign communication on Facebook in the 2020 New Zealand election”. New Zealand Political Science Association (NZPSA), Political Communication Network Workshop, Nov 26-27, 2020).

  • Krewel, M. (2020). “#nzvotes: The dynamics of campaign communication on Facebook in the 2020 New Zealand election” (Invited Talk, Free University of Berlin, Dec 10, 2020)

Talks